How Did I Start?
The first step was brand design: visual identity, vision, communicating the message online and defining the brand voice. Once these aspects were established, we focused on creating the website.
We've noticed that many agencies don't offer a complete ecosystem, which is essential to ensure an integrated and efficient shopping experience. To address this problem, we developed a website designed as a sales funnel, focusing on the customer journey and their experience with the brand. Thus, we established the first fundamental pillar in the ecosystem.
Plan Steps and Implementation:
What did they want in the beginning?
When they came to us, Transylvania Nutrition was just a fresh idea with no identity, no history or plan. They wanted to bring a new brand to market, but they needed everything from product concepts, cool labels, packaging and courier logistics, to a strategy that would get them noticed. So we sprang into action with Guerrilla Marketing and a complete strategy!
What obstacles did they have to overcome?
It wasn't easy: they had no launch strategy, they didn't know how to promote themselves for paid, the market was full of competitors, and branding and labels were completely lacking. It was like a jigsaw puzzle that we built together.
How we put it all together
Tools we used
Creating the Transylvania Nutrition brand was not just a collective effort of a few individuals but also utilizing the right tools to capture our ideas. Today, more than ever, AI has played a crucial role in launching this brand as we were able to save resources such as money, time and energy to achieve the desired outcome.
Use of AI:
From Shopify that hosts us and keeps our website running smoothly, to Chat GPT/Gemini, Canva and Midjourney, software whose AI has helped us bring our crazy ideas to reality - these are just a few of the programs we've used throughout the launch of this brand.